About Emily McWaters - Founder & CEO
Emily McWaters' hands-on work ethic, eye for beautiful design, and passion for quality and innovation have helped her create one of Australia’s most successful e-commerce brands, and deliver joy to over 200,000 happy customers across Australia.
For Emily and her close-knit team, the future just keeps getting brighter. From risking $10,000 in life savings on a run-down café in 2005 to her position today as CEO and Co-Founder of multi-million dollar SOL Group Australia; Emily attributes her success to never being afraid of hard work, and always maintaining a customer-first philosophy.
Emily’s passion for quality and attention to detail helped transform her $10,000 café investment in 2005 into a six-figure profit when the café was resold just a year later. With her café profits, Emily co-purchased wholesale company Kingston Foods in 2007. Specialising in quality gourmet brands, Kingston Foods became the catalyst for Emily’s dream of creating Australia’s most impressive range of gift hampers.
With her growing expertise in sourcing, importing and negotiating with world-class gourmet brands, suppliers and distributors, Emily noticed that gift hampers in Australia were stuck in a phase of wicker baskets and low quality produce. Her next step was clear - to disrupt the online hamper market with amazing quality, premium gift hampers that Australians truly deserved by launching The Hamper Emporium website in 2010. Kingston Foods was sold in 2014 making way for a full-time hamper focus.
Today: Delivering Gourmet Happiness Across Australia
Happiness for Emily is knowing that over a decade of learning, hard work and passion has resulted in the creation of an exquisite range of products that the entire team is proud of, and customers feel such joy to receive. A continual focus on quality and product development ensures that every hamper leaves her Sydney warehouse beautifully presented and filled with world-class gourmet food and luxury gifts.
Today, not only does The Hamper Emporium deliver their exclusive hampers to homes across Australia, they are proudly trusted by brands such as Allianz, Westpac, Qantas, American Express, Samsung, Citibank and more, to provide branded gift hampers and corporate gifts. Emily believes companies are so keen to work with The Hamper Emporium due to the premium design, exclusive products and first-class service at all levels.
SOL Group Australia is a multi-million dollar, Australian-owned business proud of its family feel, and family has always been an important part of Emily’s success. Emily’s younger sister Libby worked in the company until 2018, and older sister Amy has held the role of Chief Operating Officer with SOL Group Australia since 2014. Emily knows that finding the right people isn’t always easy but it’s vital to business success, and this family orientated company culture has seen many staff progress from entry-level employees to become passionate and talented managers.
Emily now balances her growing business with the joy of her growing family; something she achieves with the use of innovative technology and surrounding herself with a team who are as passionate as she is about bringing smiles to the faces of each and every customer.
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